News on modern day athletes
MLB's average salary eclipses $3M:
The average salary in Major League Baseball surpassed $3 million for the first time.
The 912 players in the big leagues before rosters expanded in September averaged $3,014,572, the Major League Baseball Players Association said Monday. The average rose 0.6 percent from last year's $2,996,106, the smallest increase since a 2.5 percent drop in 2004.
The union's Opening Day average first reached $3 million in 2007, but the average drops during the season as veterans are released and replaced by younger players earning far less. The union's average at the start of this season was $3,340,133.
The New York Yankees had the highest final average at $7,604,937, down slightly from $7,663,351 when they won the World Series in 2009. Philadelphia rose from eighth to second at $5,662,551.
The 6 "Athletes" Who Earned More Money Endorsing Products Than Playing Sports In 2010:
Trademarking nicknames and phrases is not new. Pat Riley obtained a trademark for the term “three-peat” in 1989, when he coached the Los Angeles Lakers. But lawyers who handle intellectual property rights say the practice has accelerated in recent years as athletes and sports figures seek to extend their brands into the entertainment world. The federal trademark office does not keep statistics on the professional athletes who file for protection, nor does the International Trademark Association, which represents owners.
Several lawyers for athletes said their clients were following in the footsteps of pioneers like Michael Jordan, who beyond endorsing products built a personal brand empire. For a certain class of larger-than-life athlete, it has become almost de rigueur to own a clothing or fragrance line, to maintain a vigorous Twitter following, and even to star in a reality show.
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